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Published: 2022-04-19

Repurchase Intentions Of Money Remittance Centers’ Customers In Soccsksargen: A Structural Analysis

commitment trust repurchase intention money remittance marketing


The paper sought to understand the drivers of commitment, aspects of commitment, trust and repurchase intention of money remittance center customers on their choice of money remittance center in the selected cities of SOCCSKSARGEN. Data were gathered from 410 respondents all throughout the four key cities in the SOCCSKSARGEN Region using purposive random sampling. A self-constructed questionnaire was utilized during the data gathering procedure. Using descriptive statistics, the research found out that the respondents were mostly female aged 20 to 29 years old. Employees and students comprised about
eighty-five percent of the respondents. Majority were using their preferred money remittance for more than one year but less than three years, and about thirty-five percent were making a money remittance transaction once per month. Test of significant differences, using t-test and ANOVA, results reveal that respondents’ perception varies as they were grouped according to their profile. The results of the regression and structural equation modeling are consistent that only affective and calculative commitment have significant influence on repurchase intentions of customers on money remittance centers and that trust predicts all aspects of commitment. Economic, social and resource drivers influence customer commitment, which support Lacey’s driver of commitment model. The results of SEM suggested the high influence of trust towrds relationship quality building
among money remittance center customers.